The Hebrew Version of Tom's Secret Reached 230,000 Views on YouTube

Written By Roel Paffen

A Facebook campaign promoting Tom's Secret has resulted in 1 million partial views, and 230,000 full views of the video.

The campaign was headed by the Israeli advertising firm "Shimoni Finkelstein", which is part of the global firm Draftfcb, one of the largest global advertising networks.

The campaign targeted Facebook users which are likely to be young parents.

The aims of the campaign were to increase awareness for child sexual abuse, and to instruct parents on how to identify an abuse and react properly.

Roel Paffen https://www.driemarketing.com
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Tom's Secret was Presented to the Israeli Parliament in Jerusalem (The Knesset)