Super-Model Bar Refaeli Joins the Tom's Secret Summer Campaign

Internationally Top Model Bar Refaeli supports the summer 2017 campaign of Tom Secret through social media.

The aim of the 2017 campaign is to raise awareness to the increasing number of child abuse cases during the summer months.

A U.S Federal study found a seasonal pattern in the prevalence of child sexual abuse: the attacks are significantly more common in the summer.
Link to the study: Press here

As part of the new campaign, thousands of leaflets were mailed to parents in Tel Aviv, and celebrities twitted on the project to millions of followers.

The campaign resulted in thousands of new views of the Tom's Secret educational video that guides parents on how to identify and respond in sexual assault cases.